The times they are a-changin’

What’s happening to the old models of journalism?

Torry Pedersen, the CEO of Norway’s most read newspaper, VG, describes online news coverage (Quinn, 2009) as being like a “bubbling brook” while print coverage was like “bottled water”. Both he says, “contain water”. They are two different formats of great journalism, which suggests perhaps there is a need for different platforms with different formats and content and maybe the old models of journalism may still have a place in the new world?

According to Quinn (2009), journalism will thrive when media companies free themselves from print. This allows for a heavy reliance on online resources, allowing for the old model of journalism being print journalism, to be diminished as numbers demonstrate higher success with journalism, which is imperative in order for it to continue.

News can be reached to anyone at any time. Individuals are often seeking new, breaking stories and rapidly.  As Quinn (2009:71) states, “The Internet allows people to seek information from thousands of blogs, aggregators, and social networks” This means that people don’t tend to wait to get home to watch the news. The decrease in this means that if a journalist were not up to date with modern technologies and the use of the internet for news, they are in no way prepared to be successful in journalism.

There’s no “out with the old and in with the new” in journalism, it is just a craft that accepts it must evolve with the times to survive. Stephen Quinn (2009) writes: ”Within two decades news wi will primarily be delivered via wireless devices and online. Print will be a niche product.”

Journalists must adapt in social media, as the readers have already done that”. Torry Pedersen says that in Noway well-known reporters have effectly become a brand.”

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Torry Pedersen, the CEO of Norway’s most read newspaper, VG. (PHOTO: http://www.dn.no/etterBors/2014/08/26/2159/Medier/vil-ikke-at-nrk-skal-vre-nettavis)

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